Marc Hinton, writing for Dominion Post, believes the All Blacks supporters should boycott the overpriced jersey.
"Here's an idea fellow Kiwis: just don't buy the damn overpriced All Blacks jersey. Ignore it, like it's the outcast it's fast becoming.
It seems to me that a mass boycott by all New Zealanders is the only way to get the message through to a company that clearly doesn't give a toss about the people who support the national team it sponsors.
So the only solution is the blindingly obvious one. Vote with your hands. Keep your ziz-zaps zipped.
If every New Zealander refuses to part with the extortionate amount that All Blacks sponsor adidas are now asking them to pay for what is really nothing more than a glorified T-shirt, and the stock just sits on the shelves, well they'll soon get the message, won't they?
Though I wonder. It would seem this German-headquartered organisation would rather eat the meagre profits it makes in the tiny New Zealand market than admit they were wrong and back down."
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