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« Why does it always rain on me? | | Time for a change in policy »

August 17, 2011

Posted on 08/17/2011

A different type of advertising campaign

David Long, writing for the Dominion Post, reflects on more bizarre happenings in New Zealand ahead of the World Cup.

"There will be Champagne corks popping at the offices of adidas this morning.

They'll be relieved that they're no longer the All Blacks sponsor everyone loves to hate and they can now happily - and quietly - get on with their business of charging extortionate money for All Blacks jerseys and forcing their coloured boots on our players.

Telecom's "Abstain for the All Blacks" campaign has rightly been slammed by all and sundry. It's a terrible idea and will have Kiwis mocked around the world if it goes ahead.

Not surprisingly Graham Henry and the All Blacks players saw sense and refused to have any part in the advertising campaign.

It's unfortunate that the players have become the gate keepers to some of the ridiculous ideas exploiting our most famous brand.

They are the ones who've refused to allow the haka to become a marketing gimmick and thankfully, they see the black jersey for what it is, a symbol of New Zealand, that belongs to all of New Zealand."

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