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July 26, 2011

Posted on 07/26/2011

Sluggish ticket sales

In the Scotsman Duncan Ferguson reports on how Edinburgh and Glasgow are hoping to counter sluggish season ticket sales.

"Season ticket sales for Edinburgh and Glasgow are struggling to get off the ground this summer, but chief executives at both clubs insist they are confident that a fresh "supporter- focused" marketing approach will lead to a greater support for the teams in the longer term. Edinburgh crowds plummeted last season to around 1,500-2,000 on average after highs of close to 5,000.

"The on-field struggles of the team were only part of the story, with the club's chief executive Craig Docherty furious with the SRU's decision last year to close access to Edinburgh supporters to the refurbished President's Suite in Murrayfield Stadium.

"He also hit the buffers in trying to develop other initiatives designed to grow the support under the ultimate control of Gordon McKie, the former SRU chief executive."


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