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June 17, 2011

Posted on 06/17/2011

Hype up the drama, sell the rights

The New Zealand Herald's Dylan Clever believes that rugby could learn a thing or two from the 13-man code's State of Origin series.

"All Black trials became farcical once the panel manipulated them beyond recognition, so make the Island of Origin an independent entity with separate coaching staffs.

"If the All Black panel doesn't like that, too bad. It could be a commercial sensation and it's not as if the NZRU couldn't do with the cash.

"Sell the broadcasting rights outside the existing Sanzar bundle. Why not ESPN? It's on the Sky platform and could be used as a vehicle to push the game into new markets."

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