Magners are poised to end their sponsorship of the Celtic League at the end of this season, and Italian car giant Fiat is believed to be one of the front-runners to take over, The Scotsman's Gareth Black reports.
"The league, which was expanded this season to allow Italian pair Aironi and Benetton Treviso to join, has been sponsored by Magners for five years, but the cider company is ready to call time on its successful involvement.
"Given the brand directon of Magners, the group wants to look at other opportunities and is doing so," a spokesman for parent group C&C said.
"The league, which features both Scottish professional outfits Edinburgh and Glasgow as well as sides from Ireland, Wales and the two from Italy, was without a sponsor for five years between 2001 and 2006, but has grown in popularity in recent years under the Magners banner thanks to some alterations to its format."
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