Bath prop David Flatman looks ahead to Sunday's meeting with Biarritz at the Rec, insisting that it's an early season must-win in The Independent on Sunday.
"Can you have a must-win game in October? Well, we have, and it's today. And the good news is that the team we have to beat are currently trailing French Top 14 leaders Toulouse by just four points.
"OK, so let's be frank. The club will not disappear if we come off second best but somehow this Heineken Cup clash at home to Biarritz feels like more than just a competition opener. Our start to the season has pitched and dived and, as is the way in sport at any level, it is the dives that stick so resolutely to the walls of the players' minds.
"This is an unfortunate phenomenon but one that can be tackled in just one way: by winning. Losing repeatedly does so much more than cost a team a few points in a table. It serves to perpetuate the plunge in morale, to exacerbate the sense of inadequacy and to feed the demons of defeat that lie hungry, waiting for a chance to feast on a man's fear."