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September 8, 2010

Posted on 09/08/2010

Twickenham's shop window


Can England make Twickenham a fortress again? © Getty Images

Mick Cleary outlines his thoughts on John Steele's responsibilities as chief executive of the RFU in The Daily Telegraph.

"The fact that scores of hospitality boxes are still available on long-term deals at Twickenham would not have aroused undue commercial jitters in John Steele, the new Rugby Football Union chief executive, as he took office for the first time on Monday morning.

"Steele knows that the union's finances are pretty robust in these difficult times. However, what should trouble the former Northampton fly-half and coach is that the suits are not clamouring for a guaranteed place at the Twickenham high table, fearful of missing out on top-quality action. Money is not an issue for the richest union in the world: its sporting credibility most certainly is."

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