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September 10, 2010

Posted on 09/10/2010

Argentina to boost Tri-Nations coffers

www.sportbusiness.com says that the addition of Argentina to rugby union's Tri Nations competition from 2012 is set to increase the value of the tournament to $213.1 million.

"According to a study commissioned by MasterCard to the Centre for the International Business of Sport (CIBS), the 2010 edition will contribute $174.3 million to the sport and leisure economy across the Southern Hemisphere.

"Sydney will benefit from the largest single impact, from hosting Australia-New Zealand, pocketing $28 million, ahead of Johannesburg and Christchurch, with $19.6 million and $12 million respectively.

“The MasterCard study highlights that Rugby is clearly booming and providing a considerable economic boost to the Southern Hemisphere,” said Dr. Anna Semens, research fellow at CIBS and MasterCard’s advisor on the business of rugby."

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