Brendan Nel calls for the Bulls' use of Orlando Stadium in Soweto to be the start of a new era in South African sport on Supersport.
"In the cold crisp air of this winter’s morning, it would be a difficult task to find anyone who doesn’t believe that the Soweto rugby experience wasn’t a success – both in terms of marketing, rugby and nation-building.
"But rugby’s biggest challenge now is to see how to take this further, and use the momentum created by the Bulls' Super 14 victory to the greater good for the sport.
"While it is fair to say the Bulls stumbled upon this goldmine thanks to the fact they couldn’t use their regular stadium at Loftus Versfeld thanks to the Fifa World Cup, the opportunity to take a massive rugby game into the townships was more than just a resounding success."
RSS feed
