Rugby World Cup 2011 chief Martin Snedden wades in on the recent controversy surrounding overpriced accomodation for the event in The New Zealand Herald.
"No one should back off this current debate about Rugby World Cup 2011 accommodation pricing. It is timely and will ultimately be helpful. Charging fair prices will be one of the factors critical to making this event a success.
"We want our visitors to enjoy their stay, linger long and leave with special memories. Let's face it. Our country has probably never had a better international profiling and marketing opportunity. This is not just about 45 days next year. It's also about our future well beyond Rugby World Cup 2011.
"The stark reality here is that we only get one crack at hosting this. If we don't get it right the first time, we don't get the chance to learn from our mistakes. Get this right and our international reputation will soar. Taint it by irresponsible profiteering within any aspect of hosting the event as a nation and we'll suffer badly. The consequential reputational and financial damage will be significant."
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