Writing in the Irish Independent, Peter Bills believes European Rugby Cup officials need to think bigger when it comes to promoting the Heineken Cup.
"It's an absolute nonsense that the two Heineken Cup semi-finals will be staged in Toulouse and San Sebastian. Toulouse v Leinster will be in the French club's backyard and Biarritz v Munster, in the Real Sociedad soccer stadium just across the border in the Spanish coastal city of San Sebastian.
"A weekend out in Toulouse and San Sebastian for rugby fans? What on earth could be wrong with that, you may think. Well, what is wrong is exactly what was wrong several years ago. ERC is still not thinking big enough for this fantastic tournament.
"...In truth, 2010 won't be remembered as a classic for the Six Nations. But it almost certainly will be for the Heineken Cup, cementing its increasing reputation as one of the best rugby tournaments in the world.
So why the gripe at ERC? Simply this. Once again, they have missed a golden opportunity to showcase their tournament to a vastly wider audience."
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