The All Blacks must be convincing against England on Sunday for the benefit of the sport, writes Gregor Paul in the New Zealand Herald .
"The important thing for the All Blacks to remember when they play England this week is to leave no room for ambiguity. The Poms have to get their beans. They have to be humiliated - they have to be given the equivalent of a pants down smack on the backside from matron in front of the other boys.
"This isn't just because it feels good to ridicule them on their home ground - to see the self-styled governors of the game take some from the colonial upstarts. It's also because England, for the good of the world game, have to dispense with the guff they have served so far under Martin Johnson and find a new path."
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