Peter Williams believes that the All Blacks will have a serious battle for attention on their hands in the coming weeks in The New Zealand Herald.
"The all Blacks face a huge battle for the hearts and minds of New Zealand sports fans in the next two weeks, not to mention eyeballs.
"While the All Blacks yet again traipse around Europe, where the major objective seems to be making money for the New Zealand Rugby Union, the rugby league Kiwis and the All Whites are playing matches far more meaningful, and mostly at times much more convenient for us here.
"Next Sunday, the All Blacks and the Kiwis essentially go head-to-head. The test against Wales starts at 6.15am. The Kiwis play England at Huddersfield from 7am. The result of that ratings clash will be one of the more fascinating outcomes of the sporting year.
"You get the feeling the All Blacks will have to play really well in the first half to keep their audience for the second."
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