Twickenham was synonymous with success and wealth, an image forged on the back of a World Cup-winning side on the field and a bullish, expansionist policy off it. On both fronts, England and their governing body are facing tough, testing times according to Mick Cleary in the Daily Telegraph.
"However, Twickenham's current financial plight has been caused primarily by the economic downturn. Baron has overseen a remarkable period of growth and stability over the past decade. The stadium has been rebuilt and profits have been high and constant.
"There is no evidence of a crumbling infrastructure. In fact, even if the Italy game does not sell out in eight days' time, the enhanced Twickenham capacity of 82,000 might mean that the match actually draws the highest attendance for a Test against the newest addition to the championship.
That said, the depth and reach of the situation should not be downplayed, both for its impact at Twickenham and for the effect it has had, and will have, on the 2,000 clubs in membership."
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