Will rugby union witness another seismic split in 2009, this time between the northern and southern hemispheres? Peter Bills writes in the Independent.
"Australian Rugby Union Chief Executive John O’Neill might say some outrageous things at times, but the game is a fool if it fails to heed his words. O’Neill runs a sport surrounded by rivals – rugby league, Aussie Rules, basketball and swimming to mention just a few. Trying to make a quid or two among that sort of competition requires ingenuity, cunning and above all, a highly desirable product.
"Entertainment, in case you forgot, became an essential requirement of rugby union the minute this sport opted to take the professional road. It meant it was entering the entertainment business and it needs to do just that, entertain."
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