Millions of corporate dollars have been spent in the hope of creating THE Rugby World Cup-based viral advert and while some are worthy of a second viewing, most are soon condemned to the darker corners of cyberspace.
And those well-paid creative types are set to be overshadowed by 17-year-old student Graham Love whose Lego-based prediction for the World Cup is already an internet hit with over 100,000 views on YouTube. The original production took over two months to create and is the result of 1,000 photos.
"I've tried to include some of the iconic rugby moments from the last year, such as the Sonny Bill Williams offload, and the Chris Ashton swallow dive try celebration," commented Love. "Plus, what rugby video would be complete without the All Blacks performing their Haka!?"
The short film concludes with New Zealand's Dan Carter and Richie McCaw lifting the Webb Ellis Cup - but will that be the case?
Graham Jenkins joined Scrum in 1999 and took over the reins for a second time in 2006. His journalistic career has also seen him work for BBC Sport and IMG and he currently lives with his family in Farnham.
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