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April 22, 2010

Posted on 04/22/2010

Get your tickets - but don't get let down

The wait is almost over for rugby fans around the world - general ticket sales for Rugby World Cup 2011 will begin next Tuesday with 750,000 up for grabs in what organisers are calling 'phase 1' of the process.

Tickets will be released through Venue Pool Packs and Team Pool Packs and fans who apply will also have the option of adding a Quarter-final Weekend Pack in Wellington or Christchurch and/or Tickets to the Bronze Final to their application. Initial applications will close on Friday, May 21 but get ahead of the game and pre-register here.

The second phase will see individual tickets for all matches except the semi-finals and the Final released. This is expected to occur in August or September. The third phase will feature a ballot system for tickets to the semi-finals and the Final. Applicants from the first two phases will receive one entry into the ballots for each ticket applied for in earlier phases. Any remaining tickets will go on general sale in 2011.

Tournament organisers will be keen observers from Tuesday onwards as they look to leverage the only revenue-making tool available to them in their bid to cover costs. But there have already been promising signs in terms of ticket sales in the domestic market and travel agents have also reported good business with a further spike guaranteed in the coming weeks as interest intensifies.

The IRB have also launched an ad campaign as part of their quest to protect fans - and their own trademarks - with a TV spot under the title of 'Don't Get Let Down' which urges fans to only buy tickets, hospitality and merchandise from official suppliers. Watch the advert here.

Next Tuesday also marks 500 days until the start of the tournament and if you need your interest sparked even further check out the promotional clip below along with the Feelers' cover of a Jesus Jones classic as the soundtrack.

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About
Graham Jenkins joined Scrum in 1999 and took over the reins for a second time in 2006. His journalistic career has also seen him work for BBC Sport and IMG and he currently lives with his family in Farnham. Graham Jenkins
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